For the people that use social media for good.

This category celebrates creators who promote a cause, do-good initiatives or shine a light on a specific plight. It could be pro-bono, or perhaps at a lesser fee, because you believe in the cause or this mission, or you’re an activist, and you want to do your bit to help amplify the message.

Once the five nominees have been selected by the judges, this category goes out for public voting.

Entry criteria:

  • Whilst we acknowledge that big brands champion causes too, this category is for individuals, not for corporates.
  • You need to be South African / live in South Africa for most of the year to enter this category.

What to submit:
  • You’ll probably have created loads of content to support this initiative, but we’re only looking for the strongest piece that you posted; the one that explains it all in the best way possible.
  • Please submit the link to that piece of content, it’ll need to be on a social media platform so that our judges are taken to that page to view the content.  
  • It needs to have been posted between April 2023 and April 2024.
  • Stills and video will both be accepted. If the latter, preference will be given to content that is under two minutes long.
  • If your content is longer than two minutes, the judges are obligated to watch only the first two minutes.

What the Judges are looking for:
  • Our judges will look for a clear message, a simple call to action and a stand-out execution.
  • They’ll look at the responses, the engagement and the support it received.  
  • It doesn't need to be the most widely shared or have the highest reach, as all entrants have a different follower base.