This category celebrates innovative and effective collaborations

The Best Creator Campaign Award recognises exceptional campaigns that leverage the power of creators to engage audiences, drive brand awareness, and achieve marketing objectives.

This category celebrates innovative and effective collaborations between brands and creators that result in impactful and authentic content that resonates with the target audience.

Entries in this category may include influencer marketing campaigns, social media collaborations, branded content partnerships, and other initiatives that showcase the power of creators.

Entry criteria:

This category is for content creators. It’s for individuals, not brands or agencies.

You need to be South African / live in South Africa for most of the year to enter this category.

What to submit:
  • A link to your best brand work, you may submit up to three pieces, housed on your social media platform/s. 
  • The campaign needs to have flighted between April 2023 and April 2024.

What the Judges are looking for:
  • Your content piece needs to demonstrate innovation and the effective collaboration between yourself as the creator and the brand.
  • An authentic, well thought out piece of content that drives the messaging in a witty and impactful manner.  
  • You may enter paid partnerships, takeovers, and ambassadorships.