Cars.co.za Automotive Content Award
About This Category
In partnership with Cars.co.za, this award celebrates authentic South African car stories — from everyday moments to meaningful insights — that help others decide, dream, and drive. This category is open to all creators, not just automotive specialists. Whether you’re a lifestyle creator, storyteller, or dedicated car enthusiast, this award recognises content that brings real experiences with cars to life in a way that resonates, informs, and inspires. The Brief: Entrants are required to post a 30–90 second video sharing a real experience with a car. Content must align with one or more of the following angles: • A moment that made you appreciate your car. • Why your car fits your lifestyle. • A journey or memory tied to your car. • What you’ve learned from owning or driving your car. • Advice for someone considering a similar car. • Things you wish you knew before buying. • What you’d upgrade to next, and why. Key requirement: • Every submission must include at least one clear takeaway or insight for someone considering a car purchase. • Creators must tag Cars.co.za. • Bonus points for organically referencing or incorporating the Cars.co.za listing platform while staying true to their own style. How it works: • Entries are shortlisted by a judging panel. • The top 5 nominees are announced at the official Nominee Announcement Event, and selected content may be featured across Cars.co.za and CCA platforms. • The category then moves into a public voting phase, with the winner revealed at the CCA ceremony in October. • The winner receives a R10,000 cash prize courtesy of Cars.co.za. • The public is invited to vote for their favourite nominee, one lucky voter stands a chance to win a prize valued at R20,000 which includes a trip for two to the Awards.
Eligibility
Open to all South African content creators (no niche restriction). Minimum 5,000 followers on a primary platform. Demonstrated consistency in content creation. Submission must be original content created for this brief. Content must include a clear automotive angle and practical insight. Entrants must be 18 years or older.
Judging Criteria
Authenticity & Storytelling
How real, engaging, and relatable the content feels
Value of Insight
Usefulness of the takeaway for potential car buyers
Creativity & Originality
Fresh perspective or unique approach
Content Quality
Clarity, structure, and overall execution (not budget-dependent)
Audience Connection
Ability to resonate and spark engagement
Brand Integration
Natural and authentic inclusion of Cars.co.za (where applicable)
Entry Requirements
Entrants must submit: A 30–90 second video posted on your primary platform(s) responding to the brief. 3–5 examples of previous content (ideally automotive). Audience metrics: follower count, engagement rate, average monthly views, plus a screenshot of platform analytics (Instagram / TikTok / primary platform). A short motivation outlining your approach and perspective. Metrics considered: Engagement rate (likes, comments, shares, saves), average views and reach, audience interaction quality, and consistency across platform(s). Metrics support judging but do not outweigh content quality and storytelling.
Enter This Category
Think you have what it takes? Submit your best work and stand a chance to win R10,000 plus industry recognition.
Enter This Category