Impact Creator Award
About This Category
This award celebrates creators who use their platforms to make a real difference. Whether it’s raising awareness, driving advocacy, or sparking meaningful change, it’s for creators whose content has a purpose beyond entertainment.
Eligibility
Minimum 10,000 followers. Content must demonstrate clear advocacy, awareness, or social impact. At least 60% of published content must relate to impact themes. Evidence of real-world outcomes (awareness, fundraising, activism, community mobilisation).
Judging Criteria
Measurable Social Impact
Measurable social impact
Authenticity & Credibility
Authenticity and credibility
Audience Mobilisation
Audience participation and mobilisation
Storytelling
Storytelling and clarity of message
Consistency
Consistency of purpose-driven content
Entry Requirements
Entrants must submit: Description of the cause(s) or issue(s) addressed. Link to primary social platform. Links to additional platforms to give judges a holistic view. Evidence of impact (metrics, campaigns, testimonials). Audience metrics: Current followers, Average Monthly Views, Engagement rate, Shares. 3-5 examples (social media links) of original content created within the eligibility period.
Enter This Category
Think you have what it takes? Submit your best work and stand a chance to win R10,000 plus industry recognition.
Enter This Category